Understand your key metrics at a glance. We set up analytics tools (like Google Analytics, and if applicable, marketing automation or CRM reports) to track website traffic, lead sources, conversion rates, and more. Then we provide easy-to-read performance reports – typically on a monthly or campaign basis. These reports highlight what’s working and what isn’t. For instance, you’ll see how many leads came from your website vs. a trade show, or which ad campaign yielded the lowest cost per lead. No more ambiguity; you get concrete numbers that tie marketing efforts to business outcomes.

Make strategic decisions with advanced data modeling. MMM (Media Mix Modeling) combines data from all your marketing channels to determine how each contributes to your results. We use techniques to quantify the impact of each channel (e.g., what percentage of sales can be attributed to SEO vs. paid ads vs. email). We also conduct incrementality tests, which measure the lift you get from a campaign beyond what would have happened anyway. In plain terms: we can answer “Would these leads have come to us without that advertising?” This level of analysis is like an x-ray for your marketing spend. It helps identify where to cut back and where to invest more for maximum ROI.

Equip sales leaders with the insights they need to lead more effectively. Our Sales Intelligence Reporting connects marketing performance to field sales activity so managers can track how leads are handled, where follow-up breaks down, and which tactics actually lead to deals. We analyze CRM data alongside inbound calls, form submissions, and engagement metrics to uncover gaps like missed voicemails, abandoned calls, or unqualified leads clogging the funnel. We also surface patterns by territory or rep: which regions are gaining traction, which objections are trending, and which outreach methods are converting best. The result is a focused, actionable view of how marketing is enabling sales and the clarity managers need to coach better, respond faster, and optimize sales performance across the board.

Understand how your business is performing in context. Our Market Intelligence Reporting provides a high-level view of external trends that impact your success. This includes category-level demand shifts in your key markets (e.g., demand is up 10%, while your sales stayed flat). We also monitor your brand’s visibility relative to competitors. These insights help you identify where to lean in, where to hold back, and when to realign priorities. It's the outside-in perspective industrial companies need to make smarter strategic decisions before the market forces them to.