Turn your product list into a structured online catalog. We’ll work with your team to gather all necessary product information – descriptions, specifications, images, CAD drawings, pricing tiers, etc. – and organize it on your website in a logical way (with categories, filters, and search function). If you have hundreds or thousands of SKUs, we can bulk-import data from spreadsheets or existing databases to save time. The online catalog will allow visitors to easily browse or search for products/parts and see all relevant details. We also set up a process for ongoing management: as you add or update products, we can assist with keeping the catalog current, or we’ll train your staff to do it through a content management interface. Essentially, we help create a “single source of truth” for your product info online, replacing or complementing traditional catalogs and making life easier for your customers.

Optimize how products are presented to maximize sales. Merchandising online isn’t just listing items – it’s also about which items you feature and how you guide the user’s discovery. We analyze your product mix and identify opportunities, like spotlighting high-margin or popular products on the homepage or suggesting related items. For example, on an online parts catalog, if someone looks at a pump, the site might suggest seals or hoses that fit that pump (upsell/cross-sell). We’ll create a strategy for category hierarchy (so users see broad categories, then drill down), and for promotions (like seasonal specials or volume discounts) and how those appear on the site. Our approach ensures that your online catalog or store not only displays information but actively drives more inquiries and orders by smart placement and recommendations.

Connect your website with back-end systems for real-time data. Many industrial firms use an ERP (Enterprise Resource Planning) system to manage inventory and orders, and possibly a PIM (Product Information Management) system to manage product specs and documents. We integrate these with your website or e-commerce platform so that, for instance, stock levels shown online are accurate and updated automatically, and any orders placed online flow right into your order processing system. Integration might involve APIs, custom middleware, or using out-of-the-box connectors depending on your systems (SAP, Oracle, Microsoft Dynamics, etc., for ERP; Salsify or in-house databases for PIM, as examples). The result is you don’t have to manually update two places whenever a spec changes or inventory shifts – the website becomes an extension of your internal systems. This reduces errors (like selling an out-of-stock item) and saves a huge amount of administrative work.Tap into our expertise for any marketing challenge. Need to assess a new market opportunity, audit your current marketing efforts, or train your team on modern marketing practices? Our consulting is flexible. Whether it’s a one-time audit or ongoing advisory, we provide honest insights and actionable recommendations to solve your toughest marketing problems.

Choose and use the right technology for online sales. Should you use Shopify, Magento, WooCommerce, or a custom solution? We’ll guide you through the selection based on your product count, complexity, and integration needs. If selling direct isn’t your model, maybe a robust catalog with quote request functionality suits better – we’ll recommend tools for that as well. Once the platform is chosen, we assist with setup and customization: configuring product templates, payment gateways (if applicable), shipping options, user accounts, etc. Even if you’re not doing online payments and just want a “Request a Quote” cart, we’ll bend the platform to that purpose. Our goal is to ensure the technology supports your business processes. We also provide training to your team on how to manage the e-commerce system day-to-day (adding products, checking orders) so you feel confident running it. With our consulting, you avoid the pitfalls of an over- or under-powered platform and get an online store or catalog that fits just right.